Podcast Social Media StrategySocial media promotion is a valuable tool that all podcasters need to have in their marketing toolkit. While it is not as effective at growing your audience as asking your current audience to share your show OR appearing as a guest on other podcasts and mentioning your show, you need to promote your podcast in social media to reach audiences that live there. Social media marketing does not have to be hard either. You can use your podcast episode content to help you generate content to use in your posts, tweets, TikToks, web content like blogs, and much more. In addition to advice and strategy, Emerald City Productions provides our clients on the Complete and Executive packages with social media design, creation, and scheduling to ease the load on you and/or your team. Feel free to check out our services at https://emeraldcitypro.com/podcast-production-services How do I promote my podcast on social media?1. Be consistentConsistently posting for your audience 2 – 3 times per week shows them that you care about them and that they can trust you. Just like we recommend with podcast episodes, publishing consistently on social media is the key to successful growth and engagement there. Create a schedule for your social media posting and follow it. 2. Repurpose your podcast episode contentIt is not a guarantee that your social media followers will be listening to your podcast episodes. So why not use share that content with your social media followers? Each of your episodes will yield at least 10 – 15 minutes worth of content if not much, much more. That results in thousands of words when transcribed. Use this wealth of content to create your social media posts and the media elements that go with them. Here are some quick and easy ideas for repurposing your podcast content. – Use quotes to create graphics/images for your posts Images were built for social media! Using quotes from your episode to generate quote-based visuals is the simplest way to accomplish this. Quotes should help your listeners understand the topic of the episode and stimulate their interest. Those quotes will be simple to find if your material is excellent! To quickly make quotation images that you can post on social media, try tools like Canva or WordSwag. – Use short sound bites to create audiograms It’s never been simpler to share podcasts on Instagram, Twitter, Facebook, and LinkedIn! As a podcaster, you produce a ton of audio content, and this audio is really advantageous because it is both content and entertaining information. You can’t just upload an audio file to your social networking accounts because MP3s aren’t supported by those services, and let’s face it, that would be extremely dull. However, you may use animation to transform your sounds into a video “audiogram”. Incorporating branded features in this way also allows for social media autoplay. Using a video application like Headliner.app, you can accomplish this on your own. Headliner is software that quickly turns audio into video with graphics, text, animations of waveforms, and more so that you can share it online. Currently we recommend that when using Instagram, you share your audiograms as stories or reels, NOT POSTS. – Create video We recommend that you record your podcast on video while also broadcasting live using a tool like Streamyard. Videos should be used to promote your podcast on social media even if you didn’t build a YouTube channel to have a video podcast. Video can be used by podcasters in a variety of ways. You can clip 60 – 90 second long segments of your episode to share as a Reel or on TikTok and share short behind-the-scenes videos. To advertise episodes or to conduct Q&As after episodes have aired, you can host live streams. 3. Find your audience and choose your platforms wiselyThere are plenty of social media networks to choose from in the modern world. The trick is choosing those that will spread the news about your show the fastest. Will it facilitate communication with your audience? Would a real-time broadcast be helpful? Look into every consideration and decide what suits you and your personality the best. Instead of trying to spread yourself out across all social media platforms and failing to connect with the proper individuals, it is best to concentrate on a few and do them really well. 4. Study your listeners behaviorSee which types of posts your audience responsds to the most and which are performing the best by looking at your analytics on the platform you’re utilizing. Which ones are receiving comments from your followers? Which ones encourage more website clicks? Test your material and be kind to your audience. Knowing your audience well will help you decide which hashtag sets to use, what kinds of content to produce, and what kinds of content will result in sales, but before you can test and analyze, you must first commit to consistency. It’s similar to focusing on the attendees at your party right now rather than waiting for more to show up. 5. Use tools provide by the platforms like hashtagsYou have to incorporate podcast hashtags in your posts if you decide to promote your podcast on Instagram, Twitter, or even LinkedIn. Utilizing hashtags will increase the size of your audience and direct people to your material who are interested in that particular hashtag. Find a few broad hashtags that best reflect the topics covered in your podcast and make one of your own that is branded to your podcast. This hashtag will help you create your community and it can grow into a potent brand-building tool for your podcast. And start to incorporate it into your weekly CTAs in your episodes. 6. Build your community by engaging– respond The phrase “engagement” has become popular, but why is it significant and what does it entail? Being a leader who engages with your audience will help you stand out in an online environment when everyone seems to be shouting. Has anyone commented? Reply with a comment to continue the dialogue. Does everyone always enjoy your articles or posts? Visit their profile and leave some love there as well. In your direct messages, promote conversation. Algorithms on all social media sites are created to show you stuff and people you are interested in as frequently as possible. The same holds true for your listeners. The platforms will display your material to your listeners if they think you are connected in a genuine way. You must acknowledge your followers. – connect with guests and share Create a plan now that has steps for how to leverage the influence of your guests. Request their social media handles when you book the interview. Follow them and promote that they are going to be on your podcast. Create social media graphics and posts that they can share on their social media once the episode is released. Thank them and continue to engage and support them on social media. – contests/challenges/giveaways If things are starting to move a little slowly in terms of growth, giveaways and competitions are a terrific method to boost engagement and draw in new viewers. Everyone gets excited about the chance to win, and the thought of receiving anything for merely liking and following is an easy ask. Additionally, it allows you the chance to connect with the winner and feature them. Each giveaway can be customized to your unique community by changing the prize, the way you want your audience to participate, and even the duration. Shorter time frames contribute to maintaining the excitement and anticipation surrounding the gift. 7. Promote your old episodesSometimes it can feel like your old podcast episodes are just sitting out there on the interwebs doing nothing. Well, you can get them to do some work for you and here is how to do that. You are going to build audience loyalty by relaunching or replaying old episodes. While many new listeners will go back and listen to all of your old episodes (I tend to see old episodes get 10 – 20% of new episode downloads each month), many new listeners will miss your best episodes because they discovered you at a later date. During the year, you can help your new listeners discover your best or most downloaded episodes by reissuing old episodes on your RSS feed in the form of replays, summer series, etc. As an added benefit, this can also give you a break from content creation from time to time. But don’t stop there. Promoting old episodes to your followers on social media can really help your downloads. 1. Choose a batch of episodes, a series, or even just one episode that got a lot of downloads when it was first released. 2. Pick a date and brand it in some way (a title, a series name, etc). 3. Relaunch those episodes. This doesn’t mean republish the episodes in your RSS feed, it means promoting them again. Send an email to your list and create some social media posts and graphics. Maybe even create a landing page for the series with a downloadable PDF (lead magnet) to use as an opt-in for your email list. And if you had guests on these episodes make sure to tell them you are promoting them again so that they can help in sharing. And don’t forget to check all the old links, pages, resources, etc. Your best and most downloaded episodes can be a powerful growth tool. Republish and promote them routinely. If you already have a podcast, go right now and identify your top 5 episodes in total downloads. Make a plan to promote or replay them. (Feel free to rearrange the questions below….and they don’t have to be used linearly back to back like this. You can weave them throughout the article. We just want to wrap FAQ schema around them.) More FAQ’s About Podcast Social Media StrategyWhich social media is best for podcasts?The best social media for your podcast is whichever platform your ideal listeners are most likely to hang out in and engage with you. We currently prefer micro content options like TikTok, Instagram reels, your instagram story, and others where we can share clips from actual podcast episodes. Do not hesitate to be creative and share your podcast content in channels that double as great search engines like Pinterest and YouTube. Search engine marketing can be a great place to use podcast episode content. What is the best way to promote a podcast?Promote your podcast by engaging with your ideal audience. On social media, that means asking questions, answering comments, responding to DMs and more. You as the podcast host need to show up in your content. This is why we like to repurpose episode content into social posts. Should my podcast have a Facebook page?If your audience is active on Facebook, you should have a page to provide them with content and a place to interact with you. How do you grow a podcast on Instagram?Currently, the best way to grow on Instagram is through reels. This may not always be the casebut this is the way Instagrams algorithms are currently growing audiences most rapidly. How do I get my podcasts noticed?Podcasts get noticed when the audience of the podcast is telling other people how much they a particular podcast and recommending it to them. Podcasts rarely go viral. They grow organically. How do I drive traffic to my podcast through social media?Whenever possible, share links directly to your episodes in social media whether the link goes to your site or a podcast app like Apple Podcasts. Do you have to have social media for a podcast?No you don’t though it is helpful. Many podcasts grow their audience more quickly by borrowing audiences from other podcasts by apprearing as a guest and directing other listeners back to your podcast. You can also encourage your current audience to share your podcast through their own social networks. How can I promote my podcast without social media?Borrowing listeners is the most effective strategy to advertise your podcast. In order to get some of those listeners back to your podcast episodes, you need figure out how to appear as a guest expert on other shows that are similar to yours. By demonstrating how to join various communities and connect with other podcasters, we aid in the promotion of your podcast. You also receive our tried-and-true press kit and podcast pitch templates. Additionally, you will discover effective ways to employ them. Where does podcasting fit into a digital marketing strategy?Podcasts are a huge kind of referral marketing because the majority of listeners view the broadcaster as a friend and trust the advice they offer. Because of this, practically every business ought to have a podcast. Your marketing strategy’s most effective instrument may be your weekly podcast episode. Podcasts attract a very devoted, amiable audience that many companies view as their main clientele. 93% of people who listen to podcasts consume all or almost all of each episode (source: Edison Research). The relationship between the podcast listener and the host is at the heart of most effective podcast marketing techniques. Via https://emeraldcitypro.com/podcast-marketing-promotion/podcast-social-media-strategy/
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Why Your Podcast Cover Design MattersEven though podcast recording is mainly an audio content medium these days, you do need to have some visual components, and chief among those items is your podcast cover artwork, also known as podcast artwork, podcast cover art, cover art, podcast tile, and more. A lot of new listeners will discover your podcast via their podcast directory, where your cover image will be the first thing they see and how they learn about your podcast brand. You want your cover art to appeal to them and invite them in to see what your podcast is all about. For many reasons, podcast cover art design can make or break your podcast brand. In this post we’ll go through many of the reasons you need a podcast cover and how you can create good podcast cover art that is effective in connecting with your podcasting audience. First, we want to make sure you meet the requirements of directories like Apple podcasts. Your podcast cover design must meet the following requirements…
At Emerald City Productions, we use professional designers to create the best podcast artwork for our launch clients and also advise our production clients on how to improve their existing podcast cover art. What should be on a podcast cover art?Your podcast cover art is very often the first thing people see when they encounter your podcast for the first time. First impressions are important, right? Consider making your podcast art visually distinct. In addition to that, they are the main visual representation of your podcast in most podcast apps and the thing that will grab your listeners attention each time they are listening to your episodes. They will see it in major directories, apps, social media posts, in Google, and much more. With those things in mind here are a few key graphic elements we recommend having on your podcast cover art.
Do podcast covers matter?Absolutely. Besides being required by almost all podcast directories and being really good for connecting with your listeners, having eye-catching podcast cover art will help you find new listeners and potentially get featured by podcast apps. Cover art is very important. Spend time investing in creating good cover art. What makes a good podcast cover?Besides everything we’ve mentioned so far, your podcast cover art should be top notch, attention grabbing, eye catching, consistent with your brand, and look great in a variety of sizes and settings. The font you choose matters. Podcast artwork should use no more than two fonts, not have too many words, and have complementary and contrasting colors. More so than any of these things make sure your podcast artwork follows the requirements of your media host for your RSS feed and the podcast directories like Apple podcasts, Google podcasts, Spotify, and more. How important is a logo for a podcast?If a logo is important to your brand, then it should be important for your podcast. You do not need to have the perfect podcast logo in order to have a successful podcast. Some of our clients have a podcast logo, and some do not have a podcast logo. And many don’t have a podcast logo on their cover art. If it is important to you, then hire a logo designer to design your podcast logo that gives a great visual representation of your brand. How do I choose podcast cover art?First know that your podcast cover art will be the main visual connection to your podcast. In designing your cover art, you should consider your personality and your podcast’s subject, energy, and topic. Then also consider your audience. Ask all of the questions you normally ask when doing any customer branding exercise. Demographics, behaviors, etc. should factor into podcast artwork design. How much should I pay for podcast cover art?You can design your own cover art for free using services like Canva or other graphic design software like Adobe Photoshop, but if you have room in your budget to hire a professional designer that has experience in podcast graphic design, you will get a much more eye catching podcast cover art. Podcast cover art cost can range from $5 using sites like fiverr to $500 for professional freelance designers. Depending on the scope of the project and the design service you choose, the cost of professionally designed cover art can vary. However, keep in mind that in most cases, you get what you pay for. Can you change your podcast artwork?Yes, you can change your podcast cover art at any time, and it’s a pretty easy process. Podcast artwork can evolve with your podcast over time. If you change the title of your podcast, then definitely change your podcast art to match your new podcast branding. How often should you change your podcast cover art?Making frequent, significant changes to your podcast’s cover art might come across as unprofessional, unstable, and lacking focus. Even worse, the drastic shift may cause listeners acquainted with your old cover image to overlook your podcast. These may be harmful to the expansion of your program, leading to a loss of viewers or diminished credibility (depending on the subject matter of your program). This is why it’s crucial to keep your identity and design consistent unless a change is really essential. You may make modifications without compromising the distinctive branding components of your cover by enhancing the quality of your cover picture, changing the color scheme, and changing certain other characteristics. Existing listeners may still easily recognize your podcast in this manner. Changing your cover image for each season might still be a smart idea despite the risks involved, particularly if you have a seasonal theme. For your audience, this keeps things new and fresh. Just make sure the primary branding components are maintained (and present) on all seasonal covers and are mostly consistent. It should still be very obvious for listeners to recognize that the cover is for your show. Can I use Canva for my podcast artwork?Yes, Canva has podcast cover art templates and is a great tool for all design needs and especially for designing your own podcast cover. It includes royalty free stock images, free photos, visual theme, stock images, and can help you create cover art that satisfies the different platforms. Before you hire a graphic designer, try using Canva to mock up some sample podcast cover art designs to show your designer. How do I make sure my podcast cover design will meet podcast directories’ requirements?If you want to put your cover art on all the major podcast directories, it must adhere to certain standards. Your audience will download, listen to, subscribe to, rate, and review your podcast via a podcast directory app. Spotify, Apple Podcasts, Google Podcasts, and Stitcher are the top podcast distributors. The size, quality, and file type requirements for podcast cover art are uniform across most directories. For example most directories require:
The majority of directories, including Apple, likewise stipulate that the artwork for podcasts shouldn’t be pixelated or blurry. Additionally, it shouldn’t include any offensive language or graphic material. The majority of directories also advise that you should include the name of your show on your cover artwork in a clear, big typeface. Why Emerald for Your Podcast Cover Design?As you can see, there are many reasons why your podcast artwork matters. It not only gives a potential listener a visual preview of your podcast, but it is also a representation of your brand. While we’d all like to hope that listeners don’t just judge our podcast by its cover, the reality is that they do. So make sure your podcast cover design is inviting, relevant, eye-catching, and engaging to draw in audience members and visually communicate what you’re all about. Our team at Emerald City Productions are experts at helping you do just that. We are in the business of helping your podcast grow and deliver your message clearly to a wider audience. We help with not only production but also cover design and other marketing and promotion tools to make a successful podcast. Reach out to us today and find out how we can help you take your podcast to the next level. Via https://emeraldcitypro.com/podcast-marketing-promotion/why-your-podcast-cover-design-matters/ Types of Podcasts: Which One Is Right For Your Podcast?Which type of podcast is best for my podcast? With over 400,000 active podcasts available for podcast listeners and some directories claiming more than 4 million podcasts available in their apps, there is likely a podcast format or podcast genre available for any search term you can think of. We generally work on podcasts for busy professionals and small businesses where the podcast host is using their podcast as content marketing but are aware of many different types of podcasts and podcast formats. If you have a podcast or are considering launching a podcast, Emerald City Productions will guide you in the best formats for your subject matter. You’ll benefit from our years of experience, as we’ve learned what categories, hosting, and formats are the most engaging for your specific audience. You don’t have to get locked into a single style or format but can use a hybrid podcast format approach depending on that episode’s content. Content and Intent TypesThe easiest way to classify your own podcast is to think about the intent of the content. Let’s explore some of the most popular podcast formats. Interview PodcastsA quick word about interview podcasts before we explore more… Most podcast hosts seem to jump to the conclusion that they should do an interview podcast format primarily, likely because they listen to podcasts with this type of conversational podcast like the Joe Rogan Experience and others. On the contrary, the most important content you will create will be episodes featuring the host because the most powerful relationship your listeners will have will be with the host of the podcast. Educational PodcastsMost busy professionals and small businesses will be best served by providing educational podcasts and content. This podcast format seeks to provide value and knowledge at no cost to potential customers as a way to build a relationship with them. We see these types of podcasts perform very well in generating leads for a business. Business + Company Brand PodcastsSome businesses elect to “educate” potential customers about their business by creating content that explains the services offered by the business. Others elect to “sponsor” podcasts that educate potential customers about the industry or product that the business specializes in or focuses on. Internal Private Company PodcastsAn internal company podcast is a series created for the employees of an organization. It’s designed to educate, encourage, and motivate your team members while crafting company culture and values at a deeper level. In addition, it fosters relationships with team members as they get a more personal glimpse at the executive leadership team and other staff. Are you wondering how a podcast can benefit your organization? Could you use it for PR and corporate communications, or even talent development? By creating an enterprise podcast you can use your podcast for internal training, for conveying messages and statements from organization leaders, as well as internal communication. Personal Brand PodcastsA personal brand podcast reveals how you define the distinctive value that you bring to others. It also reveals you as an individual person, not just an organizational entity. Perhaps the most effective podcast format is the personal brand podcast. Besides building a relationship with potential clients, the personal brand podcast creates a body of work that establishes trust and authority for the host. It has the potential to strengthen your connections and engage more deeply with colleagues. Non-Fiction Narrative Story-Telling and Fiction Narrative Story-Telling (aka Podcast Theater)Though we do not work on these types of podcasts, narrative podcasts are very popular. Stories carry power and storytellers have been in fad since the earliest human existence. Such podcasts include popular podcast genres like true-crime and shows like RadioLab. Repurposed ContentContent repurposing is the process of recycling a piece of content. For many marketers, repurposing can mean taking a piece of content (say, a podcast episode) that’s intended for one channel and reformatting it for another (audiograms for social media). We encourage all of our podcast clients to repurpose their episodes into other formats and assist them in creating blog posts, social media, YouTube content, and other forms of content marketing built from their podcast episodes. It’s also possible to turn and extend existing content into a podcast format. For example, if someone is an author, they can discuss further elements of the book in a podcast format. Limited-Run Podcast SeriesFor businesses that may not have time to create consistent content over an extended period of time, limited run podcasts are a great way to provide helpful content to potential customers. A limited run podcast means the creator has a plan to only release a certain number of podcasts around a given topic, and not have the series be scheduled indefinitely into the foreseeable future. Hosting Formats: Another ConsiderationWhile the types of podcasts above deal more with the content or intent of the podcast, there are also four types of podcast hosting formats. For most podcasters, it is appropriate to combine several of the podcast formats below for a hybrid podcast approach. Solo Podcast FormatThese episodes feature only the host and as mentioned above help establish the relationship with the listeners and also create a body of work and establish trust and authority. They are a monologue format most of the time. The Positive Gets the host’s voice out as a leading thought leader on the given topic of the podcast. The Challenge Most of the pressure for content creation and expertise rests on the host. It can get tough to fill ongoing episodes. Conversational Podcasts / Co-Hosted Podcast FormatA slight modification of the solo show is to have 2 hosts or co-hosted podcasts that involve conversational podcast episodes between the hosts. The back and forth conversation, interplay, and banter can greatly help to hold the attention of podcast listeners. Two sets of perspectives are shared throughout, as well, and this allows the podcast hosts to ask questions and get feedback from one another while recording. The Positive Creates a conversational feel, not a lecture feel, making the podcast seem more accessible. The Challenge Getting the chemistry of show hosts right can be a challenge. Interview FormatThe interview podcast is a classic format. There is typically a recurring host who interviews special guests. PBS’s How I Built This is a great example of this format with Guy Raz interviewing founders, allowing them to share their founding story, challenges, and other business principles they learned along the way. The interview podcast format is a great way to feature guests and we suggest that clients use this format to expand on topics or subtopics where they may need a recognized expert to provide more information for their audience members. Authors, academics, practitioners, subject experts and authority sources are booked as guests. The Positive The host doesn’t have to be a comprehensive subject matter expert. They simply need to be to ask outstanding questions. The Challenge Gathering the questions often requires significant research, such as reading the interviewee’s book or publications. Panel FormatOften used by entertainment podcasts, the panel show allows an energetic discussion of a topic. Typically a moderator guides the discussion of the panel. The strength of the podcast is the diversity of opinions and perspectives shared. It is the opposite of the monologue/solo podcast, in that sense. The Positive A wide variety of opinions and perspectives can be shared by a diverse panel. The Challenge Making sure the podcast stays on track and on topic while allowing each panelist an opportunity to participate requires a master host with skill. How Emerald Makes You Sound Great Regardless of Your Type of PodcastWithout having to master each and every tiny task involved, you want a podcast that sounds fantastic. Launching a podcast and producing material should be easy, and you want to reach as many people as you can. We can help with that! Emerald City Productions is a full-service podcast production firm that offers podcast production services for each and every podcast episode you generate, including podcast editing services and high-quality audio production services. You need a podcast production firm because you are a busy professional and require assistance with everything from the initial idea through the planning, production, publishing, distribution, and launch. Yes, you can devote hours to researching how to accomplish it yourself. On the subject, there are a ton of podcast episodes and videos on YouTube. You may even buy books that will walk you through the process step-by-step. You don’t need to learn how to be a podcast host, podcast editor, and marketing consultant since your time is important. Even worse, you don’t want to teach your staff how to accomplish any of those things. And you definitely don’t want to fall into time-consuming traps that lead you off the path. That is the purpose behind Emerald City Productions. Your professional audio editing is performed by a dedicated member of our team, which also includes a copywriter, a designer, and a project manager who ensures that your episodes are published each week. I want Emerald to help me sound great!Via https://emeraldcitypro.com/podcast-launch/types-of-podcasts/ |
About UsEmerald City Productions is a podcast production company producing top business podcasts. 93% of podcast listeners listen to more than half or all of an episode, making podcasting a key marketing channel of the future. ArchivesNo Archives Categories |